G/FORE
James Farrea is a seasoned professional in wholesale and international planning, currently serving as the Director of Wholesale & International Planning at G/FORE since June 2022. Responsibilities include developing seasonal sales plans, presenting financial strategies for approval, and coordinating with design teams to align merchandise plans with business goals. Previously, James held various positions at TB12, including Director of Operations and Senior Manager of Operations, where inventory planning and vendor management were key focuses. James’s career also includes significant roles at Acushnet Company in planning and procurement, and at Adams Golf and the Department of Defense, where financial analysis and modeling were integral. James Farrea holds an MBA from Salve Regina University and a Bachelor’s degree in Marketing from Assumption University.
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G/FORE
Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions. When we first made our signature coloured gloves, we tweaked everything from the dye method to the stitching on each fingertip until we had a product that we felt was worthy of the game. This detail-obsessed development process still happens with every new product that bears the G/FORE marque.