G/FORE
Stephen Schum is a seasoned professional in sales analytics and operations, currently serving as the Director of Sales Analytics & Operations at G/FORE since June 2021. Prior to this role, Stephen held various positions at Peter Millar from November 2011 to June 2021, including Line Review Director and Production Manager for both Peter Millar's and G/FORE's international markets. Experience includes managing inventory analysis, quality control, returns operations, and orchestrating large-scale shopping experiences at prominent tournaments. Earlier roles encompass internships at Nike Golf, Upper Montclair Country Club, Cape Fear Country Club, and Cleveland Golf, showcasing a strong foundation in merchandising, event management, and customer engagement. Stephen's academic credentials include a Bachelor of Science in Business Management with a focus on Entrepreneurship and Professional Golf Management from North Carolina State University.
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G/FORE
Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions. When we first made our signature coloured gloves, we tweaked everything from the dye method to the stitching on each fingertip until we had a product that we felt was worthy of the game. This detail-obsessed development process still happens with every new product that bears the G/FORE marque.