Elisabetta Aiello

Elisabetta Aiello serves as the Chief Marketing Officer at Ghassan Aboud Group since October 2024, overseeing marketing, brand building, digital strategies, and public relations across various business divisions, including grocery retail, automotive, and healthcare. Prior to this role, Elisabetta was the Vice President of Marketing and Digital for Starbucks MENA and Turkey at Alshaya Group from June 2020 to June 2024, where responsibilities included marketing strategy, brand public relations, and digital transformation initiatives across several markets. Additional experience spans key marketing leadership roles at Travis Perkins plc, METRO AG, Ferrero, and Deutsche Bank, where Elisabetta demonstrated expertise in customer-centric approaches, digital marketing transformation, and brand strategy development. Elisabetta holds a Master's degree in Economics and Business Administration from Università Cattolica del Sacro Cuore.