Elena del Boca

Elena Del Boca is a seasoned marketing professional with extensive experience in consumer marketing, digital strategy, and brand management. From January 2018 to February 2021, Elena served as Marketing Manager for ghd, overseeing a team focused on e-commerce, digital media, influencer marketing, social media, and branding initiatives, including high-profile events such as Milano Fashion Week and Coachella Festival. Earlier roles include Digital and Retail Marketing Specialist at Bottega Verde, where Elena developed strategies to enhance digital engagement and managed influencer marketing efforts, and Marketing Assistant at Baralan International S.p.A., focusing on B2B events and product launches. Elena began a career in marketing research at Università Commerciale Luigi Bocconi. Elena holds a Bachelor of Business from Università Bocconi and completed an executive education program in Strategic Marketing Leadership at Stanford University in August 2024.