Sophie Bishton

Sophie Bishton currently serves as the Global Marketing Innovation & Insights Director at ghd, a position held since May 2022. Prior to this, Sophie was the Global Marketing Brand & Strategy Director at Percy & Reed Product Limited, where responsibilities included overseeing all commercial and creative aspects of the business, including branding and new product development. With extensive experience in the beauty industry, significant roles included Global Commercial Director at Dyson, Origins Global Product Marketing Executive Director at The Estée Lauder Companies Inc., and Global Product Marketing Director at COTY Inc. Academic qualifications include an MBA from Harvard Business School and a Master of Engineering from the University of Oxford. In addition to corporate positions, Sophie has contributed to academia as a Visiting Lecturer at the University of Roehampton, teaching Strategic Marketing courses.