Dustin Isbert

Ghost Kitchens is a neighborhood restaurant that applies economies of scale to ultimately lower cost. Furthermore, increasing a single company’s visibility within its market by leveraging multiple brand identities. Differentiated target marketing of multiple brands to generate sales for a single brick and mortar location becomes Ghost Kitchenscompetitive advantage. Third party food delivery apps serve as a means for dual distribution, each acts as its own marketing channel. Ghost Kitchens LLC is a restaurant business model which allows for easy creation and transitioning of brand concepts that cater to specific target demographics and lifestyles. The Ghost Kitchens restaurant model also enhances the cost cutting techniques that are misused in a traditional restaurant business model by utilization of recipes across several menu items as well as menus. A single kitchen of a brick and mortar establishment serves several brand identities and concepts. The portal of which this will be done is through online food delivery services. The Ghost Kitchens model will allow one establishment to reach multiple target markets while allowing concepts to both be created and retired with minimum cost. The competitive advantage in this model is the ability to cross utilize menu items ultimately reducing waste while simultaneously diversifying revenue generating avenues.