Erum H. currently serves as a Senior Principal at ghSMART since 2025 and has been a Guest Lecturer at NYU Stern School of Business since March 2020. From 2021 to 2024, Erum held the position of Head of M&A at Intrinsic, a consumer health platform focused on women's health brands, which was acquired in 2024. Prior experience includes serving as Founding Partner at Idea Farm Ventures from 2017 to 2021, a role dedicated to supporting mission-driven companies, and working as a Private Equity Investor at L Catterton in 2016-2017. Earlier career stages involved brand management for Oral Care and Personal Care at Colgate-Palmolive (2013-2016) and various roles at Goldman Sachs, including Investment Banking Analyst from 2008 to 2011 and Summer Analyst in 2007. Erum holds an MBA in Marketing and Operations Management from the Wharton School of the University of Pennsylvania and a 200 Hour Hatha Yoga Teacher Certification.
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