Heidi Smith

Heidi Smith is the current Principal at ghSMART. Heidi has over fifteen years of experience in business development and strategy. Prior to their current position, they served as the Vice President of Business Development and Strategy at Talbots from 2010 to 2012. In this role, they partnered with leadership and cross-functional teams to identify and scope revenue-generating and profit-enhancing ideas. During their time at Talbots, they also built a high-performing team in six months. Some of the notable projects they worked on include creating a scorecard process to ensure clear goals and accountabilities existed throughout the organization and sizing, scoping, and launching an omnichannel fulfillment process to allow online orders to be fulfilled via stores, generating significant additional revenue.

Before their time at Talbots, Heidi Smith worked as a Senior Analyst at The Walt Disney Company from 1998 to 2001 and then as a Principal at Bain & Company from 2003 to 2010. During their time at Bain, they created a business case for expansion of the outlet concept, which resulted in a doubling of the number of planned locations. Throughout their career, Heidi Smith has demonstrated their ability to drive business growth through identifying and implementing strategic initiatives.

Heidi Smith has a Master of Business Administration (MBA) from Harvard Business School and a Bachelor of Arts (B.A.) in Economics from Harvard University.

They work with Jennifer Elder - Executive Assistant, Rebecca Hritz - Executive Assistant, and Stephen Kincaid - Principal. Heidi Smith reports to Geoff Smart, Chairman & Founder.