Sam Deacon

Sam Deacon is an experienced sales and commercial leader with a diverse background in various sectors. Currently serving as Sales Director at Ghyston, Sam leads a team focused on developing new and existing business for specialised software solutions. As a Commercial Advisor for the Museum of Happiness, Sam contributes to promoting well-being through a science-based approach. Previously, as Chief Commercial Officer at Samarkand Global, Sam played a crucial role in navigating the fast-evolving Chinese eCommerce landscape. Sam's past positions include Commercial Director at Ayima and quickthink, as well as roles at Dentsu Aegis Network and Global Radio, where responsibilities ranged from client relationship management to media planning and strategy. Sam holds a Bachelor of Science in Marketing from Lancaster University.