Gi By Giselle is an independent jewelry brand based in Florence, Italy that focuses on making distinctive pieces that follow the lines of the body in an inventive but minimalist style. As an independent brand, Giselle focuses on providing personalized service that combines expert craftsmanship with long-lasting quality. Gi by Giselle, founded in 2019 by designer Giselle Effting, is a gender-neutral jewelry brand that thinks sustainability and produces pieces by hand, refines them in 3D, and finishes them in Titanium & Gold with natural gemstones. 


The Essence

For Giselle, body is a recurring theme in her life and career, yet she has found ways to illustrate this theme in entirely different aspects. With her jewelry collection, her main focus is on unique parts of the body that allow her to create eccentric and wearable art pieces. In this collection, she is exploring Titanium by juxtaposing its strength with its flexibility and lightness. Gold plays a huge part in this collection as well, representing value and importance. Together the two metals create meaning and beauty. 

Her creative technique expresses her world, where tradition and innovation merge, by emphasizing curves of the body that are seldom explored. Giselle has fused the handcrafted and 3D worlds by conducting thorough research of materials, colors, and an in-depth investigation on body shape to be able to pursue the brand image of body and art. 

This collection advocates for a new way to engage and reconnect with oneself by intensifying parts of the body. Gi by Giselle enables us to find our inner selves by feeling the power and flexibility of each piece while being worn along the flow and lightness of our bodies. 


As light as life should be,
To feel and to be felt,
To simply be.


Gi by Giselle

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Gi by Giselle

Org chart

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