Rachel Sorrells

Rachel Sorrells currently serves as the Social Media Strategist and Team Lead at the Gemological Institute of America (GIA), where responsibilities include leading global social media strategy, managing paid campaigns, and developing audience-targeted content strategies. Prior experience includes serving as the Social Media Team Lead at Teradata, overseeing a global team and providing data-driven insights to leadership. Rachel's earlier roles involved strategic communications and marketing positions at PACIFIC, Fit in 60, and various internships, where skills in content marketing, social media management, and client relations were honed. Rachel holds a Bachelor's Degree in Marketing with a minor in Management from San Diego State University.