Michael Fritts

Michael Fritts has extensive experience in marketing technology and data analytics, currently serving as the Director of MarTech Data Engineering at Giant Eagle, Inc. since April 2019, where responsibilities include activating personalization and loyalty marketing programs using data science, engineering, and analytics. Prior to this role, Michael held various positions at FedEx Services as Manager of Data Analytics, as well as at Chevron, where titles included DevOps Release Manager and Senior Data Architect, focusing on business intelligence and data management. Additional experience includes roles at American Eagle Outfitters, Direct Energy, TeleTracking Technologies, and EDMC, starting with a foundational education in Management Information Systems from Pennsylvania State University-Erie Campus.