Sara Silva

Head Of Marketing And Communications at Giant Motors Latinoamérica

Sara Silva has a diverse work experience in the field of marketing and communications. Sara started their career in 2008 as an Executive of Public Relations and Production at Mitre Productions, where they were involved in subtitling movies, establishing strategic alliances with potential brands, and developing content for a digital magazine. In 2009, they worked as a Reporter of specific topics at Fundación Colosio. Sara then moved on to TTr Alazraki, where they worked as an Account Executive, handling communication and public relations strategies for various clients. Notable achievements in this role include securing the sponsorship of the brewery Cuauhtémoc Moctezuma. In 2012, they joined General Motors de México as a Product Communications Specialist, later transitioning to the role of Product Communications Coordinator. At Giant Motors Latinoamérica, they served as the Manager of Communication, Public Relations, and Wellness from June 2019 to March 2020. Currently, they hold the position of Head of Marketing and Communications at JAC México, starting in June 2019.

Sara Silva earned a Bachelor's degree in Business Leadership from EGADE Business School del Tecnológico de Monterrey in 2022. Their previous education includes a Licenciada en Comunicación y Relaciones Públicas from Universidad Latinoamericana, S.C., completed between 2006 and 2010. There is no available information regarding their education at EMA.

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