Meryl Honig

Meryl Honig has had a varied and successful career in brand strategy, marketing, and sales. In 2021, they took on the role of Senior Brand Strategy & Marketing Manager at Giant Propeller, where they were tasked with developing foundational brand strategy for all clients, spearheading the development of all marketing campaigns, and ensuring all channels are operating with a shared understanding of the vision and direction for each brand. In 2020, they worked as Social Media and PR Manager for two freelance clients in the bridal industry, where they developed unique strategies and voices for all channels across both clients. Also in 2020, Honig was a Senior Brand Manager at Bluestar Alliance, where they managed the Hurley licensing program across 15 different licensee partners and international distributors.

Prior to 2020, Honig worked at CAA-GBG Global Brand Management Group from 2017-2020, where they were a Global Brand Manager and Product Development and Licensing Coordinator. In 2016, they worked as a Sales Associate at Pedigree Ski Shop, Social Media Marketing Intern at Geneseo School of Business, Vice President of Philanthropy at Sigma Delta Tau, Gamma Chi Chapter, and Social Media and Marketing Intern at the Small Business Development Center at SUNY Geneseo. In 2015, they worked as a Sales and Marketing Intern at Global Brands Group (Member of Fung Group) and a Staff Writer at The Odyssey Group.

Meryl Honig received their Bachelor of Arts degree in Communication, General from SUNY Geneseo in 2017, having started their studies there in 2013.