Cesar Gueikian

Cesar Gueikian is Gibson's chief merchant officer (CMO) overseeing product and its evolution, music solutions artist relations and marketing strategies. His role with Gibson melds his 20 years of experience as an entrepreneur and financier, investing in companies around the world, with his life-long passion for music, guitars and especially Gibson guitars.

Prior to joining Gibson, Cesar founded Melody Capital Partners, an alternative asset manager focused on private corporate financing and investing. Under his leadership, Melody grew from a seed investment of $100 million to more than $1.5 billion in assets under management. He focused on bringing troubled companies back into growth mode.

Prior to founding Melody, Cesar served as founder and global head of the Special Situations Group (“SSG”) at UBS, as well as head of the firm’s Leveraged Finance Capital Markets (“LCM”) team for Europe, the Middle East and Africa. He has also headed Illiquid Credit Trading for North America at Merrill Lynch and he began his career at Deutsche Bank in London and New York.

Cesar earned a B.A. in Business from Universidad de San Andres, Buenos Aires, Argentina and an M.B.A. from The University of Chicago. An accomplished musician, guitarist and song-writer, Cesar picked up his first guitar at the age of 10 and performs an eclectic range of music genres, from Spanish to rock to heavy metal. Over the last 25 years he has performed and recorded with several heavy metal and rock bands and is an avid collector of vintage guitars, with a collection that includes over 100 guitars, of which 80 are Gibson guitars. Cesar also competed professionally on the international tennis tour, is a surfing enthusiast and self-described extreme sports junkie.