Jeff Snyder

Jeff Snyder is an accomplished executive with extensive experience in direct-to-consumer (D2C) strategies and e-commerce. Currently serving as Vice President Direct to Consumer at Gibson Brands, Inc., Snyder previously held the position of Global Vice President for D2C E-commerce, Digital Marketing, and Omni Channel at Amer Sports, where responsibilities included building a $500 million D2C e-commerce business. Snyder has also held senior roles at Rue La La, Backcountry.com, The Sports Authority, Fred Meyer, and Meier and Frank, demonstrating a strong track record in revenue generation, team leadership, and category development across various retail sectors.