Brad Shaffer

Brad Shaffer is a Senior Product Manager with expertise in e-commerce growth, A/B testing, CRM, and automation, currently driving product strategy at Gierd. Previously, they generated substantial revenues at Square through innovative product developments, including a subscription-based e-commerce strategy that contributed an estimated $80M in additional annual revenue. Earlier roles at companies like Infusionsoft and Beazer Homes showcased their ability to enhance customer satisfaction and optimize sales through data-driven strategies. Brad’s educational background includes studies in Small Business Management and Entrepreneurship at Indiana University Bloomington and Information Technology at the University of Massachusetts Lowell.