Hendriëtte Wobbes

Hendri Soerianto is a seasoned UI designer and developer with extensive experience in digital design. Currently serving as a Senior UI Designer/Developer at BSI Digital since July 2016, Hendri is responsible for art direction, UI/UX, design system, and UI Kit creation for high-profile clients such as ANZ, PwC, NAB, Aldi, and L’Oréal. Prior to this role, Hendri was the Lead User Interface Designer at The Big Canvas from 2006 to 2016, overseeing design direction and project management for web and mobile design initiatives. Earlier in the career at BLUE Interactive, now part of Wunderman Thompson, Hendri held the position of Art Director (Digital), focusing on design and front-end development for various online marketing solutions. Hendri holds a Bachelor of Fine Arts (BFA) in Design and Visual Communications from the University of Oregon.