Vanessa Matias

Vanessa Matias is an experienced marketing professional currently serving as Responsabile Marque et Fidélité at GiFi since October 2022, where responsibilities include brand image development and management of the CRM and loyalty program. Prior to GiFi, Vanessa held roles such as Directrice de clientèle at Agence KOZY and Havas, focusing on client management and strategic advice, and Chef de groupe at Publicis Conseil, overseeing 360° campaign production. With a solid background in project management and digital marketing, experience encompasses roles in various agencies including Sopexa and Longtail Value, managing significant budgets for high-profile clients like Nestlé and Renault. Academically, Vanessa holds a Master’s degree in Management, Marketing, and Communication from IAE Pau-Bayonne and a Licenciatura en Ciencias Empresariales.