Barbara Münch

Barbara M. is an accomplished marketing professional with extensive experience in product marketing and strategy across various industries, including SaaS, CPaaS, and IoT. Currently serving as Principal Product Marketing Manager at Adobe since January 2024, Barbara has held key positions such as VP of Product Marketing at OnProcess Technology and Product Marketing Director at BigChange. Barbara's expertise includes developing customer-centric go-to-market strategies and enhancing client experiences, demonstrated through roles at Pitney Bowes and various other organizations. Academic credentials include a Master of Arts in Marketing from Coventry University and an Executive Programme in Market Driving Strategies from London Business School.