Helen Calder

Helen Calder FCIM is an accomplished marketing professional with extensive experience across various industries. As the founder and CEO of gingerhead since July 2016, Helen focuses on brand differentiation through insights and creativity. In addition to leading a consultancy that transforms brand identities, Helen has held significant roles such as Board Member at Salix Homes, where strategic decision-making and financial oversight were key responsibilities. Previous positions include Head of Brand and Marketing at Sovini Group and Global Communications and Research Manager at the Liverpool School of Tropical Medicine, along with contributions to the World Health Organization's Health Systems Global Board. Helen's educational background includes multiple qualifications from the Chartered Institute of Marketing and degrees in Communications and Marketing from esteemed universities.