Deana Potterf

Deana Potterf, APR, serves as the Chief Experience Officer at Girl Scouts of Central Indiana since January 2007, with previous roles including Chief Membership and Marketing Officer, Chief Communications Officer, and Director of Communications. Prior to this, Deana held the position of Assistant Executive Director at Girl Scouts of Sycamore Council from 1999 to 2006, where operational management, program development, and membership initiatives were key responsibilities. Deana’s career began at Purdue Federal Credit Union as a Marketing Coordinator, following a role as a Marketing Consultant at Artistic Media Partners. Deana holds a Bachelor of Arts in Communication from Purdue University and a Master of Arts in Public Relations from Ball State University, with a notable achievement of generating over $150,000 in bequests through relationship-building efforts.