Jenelle Hopkins

John Wiley and Sons is a global leader in research and education. As the Marketing Manager, Jenelle was responsible for developing and executing marketing strategy and activities across all channels for a diverse set of products and services.

-Developed and executed integrated marketing plans

-Managed budget and P&L

-Oversaw execution of campaigns from start to finish

-Worked with sales team to develop strategies to drive revenue growth

-Analyzed data and reported on results

-Managed team of direct reports

Jenelle Hopkins has a Master of Arts in Integrated Marketing Communications from the New York Institute of Technology and a Bachelor of Arts in Mass Communication/Media Studies from Stockton University. Jenelle also has a certification from HubSpot in Content Marketing.

They are on a team with Anna Katz - Senior Associate, Outreach Communications & Events, Julie Zeilinger - Senior Manager, Content, and Candice Slade - Communications & Marketing Associate. Their manager is Ashley Gramby, Senior Director, Marketing & Communications.