Serina Aidasani

Serina Aidasani has been working in the communications and marketing industry since 1999. Serina began their career at The Denver Group as a Value Creation Management Advocate. In 2002, they joined GITAPR as Director of Strategic Communications. In this role, they assisted in the development of media and brand positioning strategies for established clients, managed client accounts and their respective design projects in the USA and on an international level, collaborated with internal teams on strategic implementation of the client's PR and marketing goals, created press releases/kits for media presentation, assisted in the development of marketing collateral through the organization of design materials and accompanying text/copy, and prepared and designed client presentations when required.

Serina Aidasani obtained a Bachelor of Arts in Communications from Ateneo de Manila University between 1995 and 1999. Serina has also obtained various certifications from LinkedIn, Coursera, and lynda.com, including "Learning to Write Marketing Copy" (2021), "Writing with Impact" (2019), "Creating Better Blog Content" (2017), "Content Marketing Fundamentals" (2017), "Content Marketing: Blogs" (2017), "Viral Marketing: Crafting Shareable Content" (2017), "Writing Press Releases" (2017), "Content Marketing: Newsletters" (2016), "Content Strategy for Professionals: Engaging Audiences for Your Organization" (2014), "Viral Marketing: Crafting Shareable Content" (2014), "Before & After: Graphic Design Techniques" (2014), "Foundations of Layout and Composition" (2014), "WordPress Essential Training" (2014), "Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship" (2013), and "English Composition I: Achieving Expertise" (2013).