Eric Busch is a Food & Beverage Innovation Leader currently serving as the Technical Manager Northern Europe at Givaudan, where they lead a product development team in Malmö. Since establishing a new application hub in 2021, Eric has built a high-performing team and successfully delivered customer projects across the food and beverage sectors. With a strong foundation in beverage technology, Eric has gained extensive experience in innovation, customer collaboration, and business growth, contributing to major product launches and strategic projects. Earlier in their career, Eric honed their skills in research, coffee roasting, and wine-making, maintaining a connection to the entire product lifecycle.
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