Charlotte Krafft

Charlotte Krafft has over 14 years of experience in the beauty industry. Charlotte is currently working as the Business Development Director at Give Back Beauty since 2023. Prior to that, they served as the International Marketing & Communication Director at EviDenS de Beauté from 2021 to 2022. Charlotte led the global brand strategy, managed a team of 6, and delivered a brand diagnosis, a 3-year marketing plan, and budget.

Before that, from 2017 to 2020, Charlotte worked at Eden Parfums as the International Marketing & Communication Director for fragrance brands' licensing, where they created the 3-year marketing plan and managed licensors' relationships.

From 2012 to 2017, they held the position of Senior International Product Manager and International Product Manager at LVMH Perfumes & Cosmetics, where they led international fragrance product development and launch campaigns for Givenchy Parfums. Charlotte implemented repositioning strategies and managed advertising campaigns.

During their tenure at L'Oréal from 2010 to 2012, Charlotte worked as the Travel Retail Americas Product Manager for Biotherm and as a Retail Sales Consultant at Kiehl's store. Charlotte was responsible for implementing marketing plans, providing high-end customer service, and optimizing store visibility.

Earlier in their career, they worked as a Product Manager Assistant at Richemont and LVMH Fragrance Brands, where they assisted in organizing events, managed inventory, and supported product development.

Charlotte Krafft is a highly experienced professional with expertise in brand strategy, marketing, product development, and communication in the beauty industry.

Charlotte Krafft obtained a Bachelor's degree in Economics and Social Sciences from Lycee Saint-Louis de Gonzague - Franklin in 2005. Charlotte then pursued a Master of Science degree in Marketing Product & Communication from NEOMA Business School from 2005 to 2009. In 2008, Charlotte participated in an exchange program at The Hong Kong University of Science and Technology. In 2020, they completed a course on Digital growth marketing at Growth Tribe.