Juana Véliz

Juana Véliz has a diverse work experience spanning various roles and industries. Juana currently serves as the Director of Brand Marketing at Givelify, where they lead the company's growth efforts through the development and implementation of new go-to-market strategies. Prior to this role, they held the position of Director of Strategic Planning at Givelify, where they provided brand planning and business growth strategy using research and data insights.

Before joining Givelify, Juana co-founded Impact AO, a design and strategy group focused on creating positive change in communities. Juana also founded Cultural IQ Strategies, a marketing communications firm where they provided consulting services to corporate and nonprofit clients, including strategic marketing plan development and branding.

Juana's experience also includes working as the Multicultural Growth & Innovation Program Manager at Texas Health Resources, where they managed multicultural initiatives in one of the largest nonprofit healthcare delivery systems in the US. Juana has also worked as the Managing Director-Hispanic Practice at LAGRANT COMMUNICATIONS, where they developed culturally relevant public relations and marketing campaigns.

Earlier in their career, Juana was the Cultural Director at SOMOS Beauty, where they assisted in the launch of a direct-selling beauty company and developed strategies to create a Latina client and consultant base. Juana also worked as a Research Associate at Iconoculture, Inc., conducting multicultural consumer research for Fortune 500 companies.

Overall, Juana Véliz has a strong background in brand marketing, strategic planning, multicultural initiatives, and consulting, making their a valuable asset in driving business growth and creating impactful change.

Juana Véliz has a Bachelor of Arts degree in Mexican American Studies from The University of Texas at San Antonio. Juana also holds a Master of Arts degree in Latin American Studies from California State University, Los Angeles.