Liliia Popova

Liliia Popova currently serves as a Clients Data Manager at GIVENCHY, where responsibilities include analyzing client behavior, defining KPIs, and presenting insights to leadership. Liliia has been instrumental in empowering regional teams to enhance client development efforts and fosters a data-driven culture through training initiatives. Previously, Liliia worked at L'Oréal as a Clients Data Analyst and Business Analyst in the Luxury Division, conducting consumer studies and developing performance-tracking reports. Liliia's earlier experience includes a role as Market Expansion Project Coordinator at Kusmi Tea, where strategic recommendations led to significant profit growth. Liliia holds a Master's degree in MBA Marketing & Management de Luxe et de la Mode from Paris ESLSCA Business School and a Bachelor's degree in International Business and Management Studies from Arnhem Business School.