Nikola Cikusa

Head Of CRM at Gjensidige i Norge

Nikola Cikusa has a diverse range of work experience spanning over several years. They began their career as a Researcher at Money & Private Finance, a Danish magazine focusing on private finance. After that, they worked as a Student Counselor and Research Assistant at the Department of Economics, University of Copenhagen. During this time, Nikola also co-authored an article on the link between corporate governance and innovation.

Following their time at the university, Nikola joined TDC Group, initially as an Analyst and later as a Senior Analyst and Head of TDC Group Market Intelligence. In these roles, they were responsible for competitive intelligence functions in the fixed broadband market and provided strategic reports and presentations to the organization's management.

In 2008, Nikola transitioned to TDC Group's Telmore division, where they worked as a Senior Commercial Manager. They were responsible for customer relationship management (CRM) functions, including retention campaigns, cross-selling, and customer satisfaction analysis.

In 2016, Nikola joined Gjensidige Insurance, first as a Senior CRM Consultant and later as the Professional Manager and Acting Head of CRM for Gjensidige DK. They were responsible for various CRM activities, including campaign development and execution, customer retention, and the launch of innovative permission and nudging practices. Nikola also played a significant role in increasing cross-sale hit rates, reducing churn rates, and improving customer contact information.

Overall, Nikola Cikusa has extensive experience in CRM, market intelligence, and business analysis, with a proven track record of driving successful strategies and delivering outstanding results.

Nikola Cikusa's education history includes obtaining a BSc / MSc degree in Economics from Københavns Universitet - University of Copenhagen from 2002 to 2008. Nikola also pursued studies in Computer Science at the same university from 2000 to 2002. Prior to that, they attended Gammel Hellerup Gymnasium from 1997 to 2000, where they focused on subjects such as Math, English, French, and Business Economics. Nikola participated in the TDC Talent Excellence Program from 2011 to 2012, which focused on Organizational Leadership. Nikola also completed the Gjensidige Future Leadership Program from 2018 to 2019, specializing in Organizational Leadership. Additionally, in 2018, they received a degree in "Implementing a Successful CRM Strategy" from CIM | The Chartered Institute of Marketing.

Links

Timeline

  • Head Of CRM

    July, 2023 - present

  • Professional Manager (crm)

    May, 2019

  • Senior CRM Consultant

    June, 2016