Sofie Selstad has extensive experience in digital commerce and marketing, currently serving as Direktør E-handel og digital betjening at Gjensidige since March 2011, where responsibilities include overseeing digital sales for Privat Forsikring, optimizing user experiences, and managing a team. Previously, Sofie held roles at Gjensidige such as Sales and Web Content Manager and Senior Marketing Consultant, along with marketing leadership positions at DFDS Seaways, Fjord Line, and Radisson SAS. Sofie holds a Bachelor’s degree in Marketing and Economics from Inland Norway University of Applied Sciences, and also studied at Aix-Marseille University.