Alexandra Rohe

Alexandra Rohe is a seasoned global brand, marketing, and communications executive with extensive experience in driving brand strategy and digital transformation. Currently serving as Senior Director of Brand, Marketing & Communications at GKN Powder Metallurgy since June 2017, Alexandra has successfully led high-impact digital initiatives, built performance-driven teams, and improved corporate reputation and revenue across multi-division businesses. Previous roles at GKN Powder Metallurgy include Global Director of Marketing & Communications and Global Communications Manager, where responsibilities ranged from managing global marketing budgets to enhancing stakeholder engagement. With prior experience in various marketing and operational support roles at GKN Sinter Metals Components GmbH, InSynergie GmbH, JB Management Consulting, and igus GmbH, Alexandra's foundational skills in market research, project management, and operational excellence complement an academic background in Diplom Kauffrau from the University of Cologne.