Reece Sims

Reece Sims is an accomplished professional with extensive experience in sensory marketing and beverage consulting. As the owner of SIP Spirits Consulting since July 2022, Reece specializes in data-driven insights and immersive brand experiences within the beverage industry. Additional roles include writing for Alchemist Magazine and TASTE Magazine, and contributing to Relish & Whisky Magazine. Reece previously held marketing and sales management positions at Lavish Liquid and The Bar Cart, enhancing client experiences through innovative cocktail services. Prior experience includes a Territory Sales Manager role at PMA Canada/Brown Forman and hosting/producing television content focused on successful entrepreneurs. Reece holds a Bachelor of Commerce with Distinction in International Business from the University of Victoria and multiple certifications in wine and spirits, further showcasing expertise in the beverage field.