Amanda Carter

Amanda Carter is a strategic and data-driven lifecycle marketing leader with over 12 years of experience in retention, CRM, and marketing management. They currently serve as the Director of Retention Marketing at GLAMSQUAD and have held significant positions at companies such as BARK and FreshDirect. Amanda's expertise includes optimizing multi-channel campaigns and enhancing customer engagement through data analytics and innovative marketing strategies. They hold a BS in International Business with a focus in Marketing from Northeastern University and are pursuing further studies in International Management at Università Cattolica del Sacro Cuore.