Erin Falwell

Associate Director, CRO & Retention Marketing at Emazing

Erin Falwell has a diverse work experience spanning various industries. Erin has recently held the position of Associate Director of CRO & Retention Marketing at EmazingGroup, where they oversee site enhancements and conversion rate optimization for multiple brands. Prior to that, Erin worked at Tarte Cosmetics as a Senior Digital Marketing Manager, responsible for managing digital marketing strategies and analysis for the company's website. Erin has also worked as the Digital and Ecommerce Marketing Manager at Mirenesse Cosmetics and as a Digital Marketing Manager at Maiyet, where they developed and executed the company's digital marketing plans. In addition, Erin has experience in web and email coordination at Marc Jacobs, digital marketing coordination at Springer's Jewelers, and PR and social media apprenticeships at Broadreach Public Relations. Erin has also worked on various projects and consulting roles and as a graphic design apprentice at Make:. Erin began their career as a marketing intern at The Penobscot Theatre.

Erin Falwell has a Bachelor's degree in Marketing from the New England School of Communications, which they obtained from 2008 to 2012. Prior to that, they received their High School Diploma in General Education from Moultonborough Academy from 2004 to 2008. In addition to their formal education, Erin has obtained various certifications in areas such as embracing change, marketing analytics, achieving goals, brand strategy, executive presence, conflict management, accountability, conversion rate optimization, and UX design. These certifications were obtained from LinkedIn in the months of August and October 2018.

Links

Previous companies

Maiyet logo
Tarte Cosmetics logo
Marc Jacobs logo

Timeline

  • Associate Director, CRO & Retention Marketing

    April 1, 2023 - present

  • Senior Manager, CRO & Retention Marketing

    November, 2021