Glasgow Life
Alex Harvie is an experienced communications and marketing professional currently serving as a Non-Executive Director at the Association of Scottish Visitor Attractions since December 2023. Since July 2019, Alex has been the Head of Marketing Communications & Destination Marketing at Glasgow Life, focusing on marketing initiatives that enhance the city's appeal as a cultural and sporting destination. Previous roles include leading UK communications for Vastint UK, Head of Communications for Wembley Park at Quintain Limited, and delivering strategic communications for major projects, including the London 2012 Olympics. Alex has also contributed to various organizations as a consultant and communications specialist. With an academic background from the University of Oxford and professional qualifications from the Chartered Institute of Marketing, Alex brings a robust skill set in strategic marketing and stakeholder engagement.
Glasgow Life
1 followers
Glasgow Life is a charity working for the benefit of the people of Glasgow. Everyone deserves a great Glasgow life. Our mission is to inspire people to become engaged and active in a city globally renowned for culture and sport. As a charity, we make this happen across Glasgow’s diverse communities. Our work promotes inclusion, happiness and health while supporting the city’s visitor economy. Whether that's through our cultural and sporting programmes, in-person experiences, events or services. They enhance Glasgow’s mental, physical and economic wellbeing. Three things make us unique: Our charitable vision We empower communities to build their confidence and skills. This helps people to volunteer, deliver activities and shape local services. We are committed to collaborative working, responding to public feedback and addressing inequality. Our reach Our programmes, experiences and events are created for everyone in Glasgow. They also attract millions of visitors and present the city on an international stage. Our commitment to the power of culture and sport We support Glasgow’s diverse communities to experience the life-changing benefits of participating in culture and sport; from grassroots to world-class level.