Shira Aisik Even

Shira Aisik Even currently serves as the Director of CRM (Lifecycle Marketing) at GlassesUSA.com since July 2025. Prior to this role, Shira was the Head of CRM at R2Net Inc - JamesAllen.com from November 2021 to May 2025, focusing on customer communication strategies to enhance experiences and drive growth. Shira's experience includes managing customer communication strategies at Hotelbeds as a Senior Marketing Operation Manager, and leading customer-centric marketing projects at INTERACTION. Previous roles also include overseeing retention and loyalty programs at CASTRO, building retention marketing departments at Delta PD Media Ltd, and managing CRM campaigns at Dragonplay - SG Interactive. Shira has a Bachelor's degree in Social Sciences from The Open University of Israel and various certifications in facilitation and marketing.