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Soo Chien Ng

Regional Brand Manager at GLICO

Soo Chien Ng is an accomplished marketing professional with extensive experience in brand management and strategic planning. Currently serving as Regional Brand Manager at GLICO since September 2022, Soo Chien previously held various leadership roles at Unilever, including Senior Global Brand Manager and Global Brand Manager. Prior experience includes positions as Senior Product Manager at Loreal Singapore and Product Manager at Luxasia, where responsibilities encompassed overseeing multiple cosmetics and fragrance portfolios. At Estee Lauder, experience ranged from Marketing & PR Manager to Marketing Executive, focusing on campaign development, sales strategy, and market analysis. Soo Chien holds a Bachelor of Science in Business Studies and Marketing from HELP International College of Technology.

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GLICO

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EZAKI GLICO CO.,LTD. is a foods company based out of 4-6-5, Utajima, Nishiyodogawa-ku, Osaka, Osaka Prefecture, Japan. 1. Overview Glico group *(“Glico”) has been engaged in business activities that focus on our corporate goal of “enhancing public health through food” for 90 years, since our establishment in 1922. 2. Story of foundation Over 90 years ago, founder, Riichi Ezaki produced and started sales of caramels containing glycogen, a substance found in oysters. Riichi believed glycogen improves the health of Japanese children. 3. The 3 Fields of “Heart, Health and Life” Since our foundation, such ideologies have been passed down generation-to-generation and have inspired the team members involved. This is what the Glico Group, as a whole, focuses upon. 4. Deliver Smiles to You All What we visualize is a family gathered around a dinner table. Every member of that family – especially the children – is laughing and smiling with joy while enjoying the meal. 5. Business segments Glico has expanded business network to promote our corporate philosophy, “A Wholesome Life in the Best of Taste”. 6. Global bases Glico has 8 affiliates and 2 representative offices outside of Japan. The sales scale is approx. 10% of the company’s consolidated sales turnover. 7. Pocky in the global market Pocky is our global brand, selling 500 million units per one year around the world over 30 different countries. Pocky always becomes one of top selling products in the country where Glico once committed and invested sufficient marketing fund. 8. Product Our extensive product lineup results from an unfailing pursuit of ideas incorporating originality and resourcefulness in such a way that they earn positive customer support. Pretz, Pocky, Almond Chocolate, Caplico [chocolate shaped like ice cream cones available in either chocolate or strawberry flavors], and Bisco, for example, are the results of such "Glico-original"​ ideas.


Headquarters

Osaka, Japan

Employees

5,001-10,000

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