Giovanni Manfredini

Giovanni Manfredini is the Head of Specialization at Glion Institute of Higher Education, where responsibilities include teaching marketing for hospitality leaders and luxury brand management, alongside serving as an Applied Business Projects Tutor. Previous experience includes founding Iside Sarl, a consulting firm focused on brand development, and holding the position of Vice President at MAGRIPOL SA, where Giovanni oversaw marketing and sales in the ecological construction materials sector. As Managing Director for both CrossGarden srl and Inside Italia Editore, Giovanni successfully restructured businesses and launched a free press magazine. Giovanni's career also encompasses roles in marketing management at Philip Morris International, leading marketing activities in Russia and the EEMA region, and serving as Account Director at Leo Burnett, managing clients like Coca Cola and McDonald's. Education includes an Advanced Leadership Skills degree from Hult Ashridge Executive Education and a Master's in Marketing and Sales Management from Publitalia.