Sofia Fri

Sofia Fri is an experienced product manager and co-founder with a robust background in fashion and retail. Currently serving as Produktchef at Glitter International AB since April 2022, Sofia manages products in hair, accessories, and bags, including the Don Donna brand. As a co-founder of Hericane the Label since January 2020, Sofia plays a key role in an exclusive hat brand based in Stockholm. Prior experience includes significant roles at H&M, where Sofia held positions such as Senior Fashion Buyer for Divided Blue and menswear categories, leading multidisciplinary teams responsible for assortment, profitability, and global sales results. Early career experience also includes economic assistant roles at Merresor i Sverige AB and a solid educational foundation with a Master's degree in Economics from Linköping University.