Rocio Zapata Sasson

Rocio Zapata Sasson serves as the Senior Director of Demand Generation at Gloat since May 2025, previously holding the position of VP Demand Generation at Checkmarx where responsibilities included managing digital marketing strategy and operations. Rocio has extensive experience in demand generation, having led teams and managed significant budgets at Perimeter 81 and WalkMe™, where roles involved overseeing the execution of comprehensive marketing strategies and optimizing conversion funnels. Previous positions also include roles as PPC Team Leader at Investing.com, Head of Acquisition at G Tech Media Development Ltd, and various marketing and administrative support roles earlier in Rocio's career. Rocio holds Bachelor's degrees in Social Sciences from The Open University of Israel and in Modern Languages from Universidad de La Salle.