Juan Camilo Cobos Moreno

Juan Camilo Cobos Moreno has a diverse work experience spanning different industries. Juan Camilo currently works as a Paid Media Specialist at Global Alumni, where they are responsible for creating and implementing global Paid Media strategies for the University of Chicago. Juan Camilo manages campaigns on platforms such as Google Ads, Bing Ads, Facebook, and LinkedIn, optimizing and continuously monitoring their performance. Juan also provides custom client reports and ensures the achievement of individual KPIs each month.

Prior to their current role, Juan worked as a Paid Media Specialist at Autoescuela Lara, where they maximized the effectiveness of CPC, CPL, and CPM advertising campaigns through platforms like Google Ads, MetaAds, and TikTok Ads. Juan Camilo utilized SEMrush and Google PageSpeed Insights to set up and analyze campaigns.

Earlier in their career, Juan worked as an Advisor of Financial Services at Bancolombia and as a Financial Advisor at Banco Falabella Colombia. In these roles, they offered various financial products, provided financial advice, and achieved sales targets.

Overall, Juan Camilo Cobos Moreno has demonstrated expertise in paid media, campaign optimization, financial services, and sales.

Juan Camilo Cobos Moreno's education history is as follows:

In 2012, they began studying at the Universidad Cooperativa de Colombia, where they pursued a degree in Marketing. Juan Camilo completed this program in 2016, focusing on the administration and management of businesses.

In 2017, Juan Camilo enrolled in Santa Ana College, where they completed an Intermediate English course. Juan Camilo attended this college until 2018.

In 2018, Juan Camilo attended Lara Aeronáutica, where they obtained a certification as an Agente de Reservas AMADEUS, specializing in marketing services for tourism and travel.

During the same year, they also attended Discovery Formación, where they earned a certification in Google Analytics, Ads, Data Studio, and Tag Manager, focusing on marketing.

Juan Camilo returned to Lara Aeronáutica in 2018 to pursue a certification as a Tripulante de Cabina de Pasajeros (TCP), focusing on airspace and flight safety.

In terms of additional certifications, Juan Camilo obtained several in 2022. Juan Camilo received a certification in E-commerce from the Escuela de Organización Industrial, as well as certifications in Digitaliza paso a paso tu negocio con herramientas de Google, Fundamentos del marketing digital, Productividad personal, and Protege tu negocio: Ciberseguridad en el Teletrabajo from Google Actívate.

Additionally, they obtained the Certificación de Publicidad en Búsqueda de Google Ads and the Certificación en Búsqueda de Google Ads from the Google Digital Academy (Skillshop) in August and July 2022, respectively.