Loreto Sawsan Abbara Gavilán

Loreto Sawsan Abbara Gavilán has a diverse work experience in various marketing and management roles. Loreto Sawsan started their career as an Assistant Manager at Munster Tool Company, where they were responsible for product organization, control, storage, and delivery. Loreto Sawsan also managed import and export documents and conducted inventory valuation.

After that, Loreto worked at I AM Shop as an Assistant Manager, focusing on customer service, product reception and delivery, and maintaining product display standards to maximize sales opportunities.

Loreto Sawsan then joined Inditex as a Visual Merchandiser, where they displayed products following company standards, promoted new lines effectively, and managed delivery notes, goods reception, and sales preparation.

Their next role was as a Marketing Assistant at Urban Safari, where they created and managed campaigns on Google Ads and Facebook Ads. Loreto also served as a Content and Community Manager, developing strategies, planning, writing content, and optimizing SEO for the blog and Instagram. Loreto Sawsan also made proposals for marketing actions.

Loreto then worked at Myriaad - Digital Happens as a Marketing & Account Manager. In this role, they managed accounts, specialized in paid media on platforms such as Google, Facebook, Instagram, and LinkedIn. Loreto Sawsan optimized SEO through analytics, action plans, and content creation. Loreto Sawsan also handled community management, influencer marketing, and implemented digital strategies. Additionally, Loreto analyzed consumer behavior trends and used trade marketing tools to identify opportunities. Loreto Sawsan managed analytical content, reporting growth and success rates of campaigns, and administered WordPress.

Currently, they work at Global Alumni as a Paid Media Specialist. Their responsibilities include designing, managing, and optimizing campaigns on Google, Meta, and LinkedIn. Loreto Sawsan also develops digital marketing plans and proposes and implements new strategies to achieve objectives.

Loreto Sawsan Abbara Gavilán has a diverse education history. In 2013-2014, they attended IES Chan Do Monte and obtained a degree in "Gestión Comercial y Marketing" as a Técnico Superior. Following this, from 2015 to 2017, Loreto attended IES Luis Seoane and pursued a degree as a Técnico Superior in "Comercio internacional." Their latest educational endeavor was in 2020-2021 when they studied at ESIC Business & Marketing School, obtaining a Master's degree in "Direccion de Marketing y Gestion Comercial." Additionally, Loreto has obtained certifications in various areas, including a Basic Digital Marketing course from Google Activate, Google Analytics, Marketing Mix Implementation from IE Business School, and SEO and SEM from Semrush.