Global Blue SA
Inês Cervera Castro is a Digital Analyst specializing in Web and App Analytics at Global Blue since March 2024. Prior experience includes serving as an Analytics Implementation Specialist at Incubeta from September 2022 to March 2024, contributing to businesses such as Google and Netflix. Previously, Inês worked as a Digital Marketing & Performance Specialist at SmartLinks from July 2021 to September 2022, focusing on Google Ads, Facebook Ads, and Google Analytics. Freelance work in online marketing occurred from January 2021 to June 2021, assisting various clients with digital marketing strategies. Inês also held a position in Corporate Relations at Nova Venture Capital & Private Equity Club and gained early experience as a Back Office Employee at BnbLord. Educational credentials include a Bachelor's degree in Business Administration and Management from Nova School of Business and Economics, along with studies in English Language and Literature and a High School Diploma from Instituto Español de Lisboa.
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