Global Merchandising Services
Nicky Ellis is an accomplished Senior Ecommerce Manager at Global Merchandising Services since April 2021, specializing in collaborating with management and artists on official stores and album preorder campaigns for notable clients including Fred again, Louis Tomlinson, and Niall Horan. Prior experience includes nearly 21 years at Live Nation as an Ecommerce Manager for Europe, where Nicky focused on developing online sales for a diverse roster of over one hundred music artist stores. Earlier roles included Brand Manager at De-lux Merchandise Co Ltd for the Phat Farm brand and Retail & Licensing Assistant at the same company, where Nicky facilitated music merchandise distribution to major retail outlets. Nicky holds a Bachelor of Science in Management Studies from Brunel University of London and completed A Levels at Simon Langton Grammar School.
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Global Merchandising Services
Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group. GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Global creates unique and innovative international merchandise programs as creative as they are profitable. Based in London and Los Angeles, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing. Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer.