Adrian Fuentes

Adrian Fuentes has a diverse work experience. Adrian started working at DFO Global Performance Commerce in 2018 and currently holds the position of Vice President SEO. In this role, they are responsible for developing and managing SEO projects to increase e-commerce revenue. Adrian also analyzes sites, identifies opportunities, and implements A/B testing and site optimizations to improve search ranking positions and conversion rates. Prior to this, Adrian served as an SEO Project Manager at the same company, where they were accountable for budget creation, launching strategies, quality assurance, timelines, and site performance. Before joining DFO, Adrian worked as a New Products Testing Marketing Coordinator at Tecnológico de Monterrey from 2018 to 2019, where they managed new retail products testing projects and coordinated with various teams across different locations. Adrian also has prior experience as a Customer Service Agent at DFO. Additionally, Adrian worked at Tecnológico de Monterrey from 2008 to 2017, where they held various positions including Leader of Digital Strategy and Social Media Director, Professor of Marketing & Creativity, and Coordinator of Social Media and Digital Strategy. In these roles, they were responsible for creating and managing the university's digital strategy, leading the social media strategy, coordinating user-generated content, and establishing alliances with influencers.

Adrian Fuentes has a diverse education history. Adrian obtained a Master in Business Management from Tecnológico de Monterrey in 2008, specializing in the field of Business. Prior to that, they completed their Bachelor in Marketing at Tecnológico de Monterrey in 2004, focusing on Marketing. Additionally, Adrian participated in an International experience program on Digital Marketing at Philadelphia University in 2002.

In recent years, Adrian has pursued various certifications and courses to enhance their skills. Adrian completed a Project Management Certificate from the University of Toronto in 2021 and an e-Commerce & Online Business Management Certificate from the same institution in 2020. In 2019, they attended the UBC Sauder School of Business for Digital Analytics.

Adrian has also obtained several certifications to broaden their knowledge. In 2021, they acquired certifications in Keyword Research from Semrush and Semrush Site Audit from Semrush Academy. In 2020, they completed the Python Data Structures course from the University of Michigan. Additionally, they accomplished the Programming for Everybody (Getting Started with Python) course from the University of Michigan in 2020. In 2019, Adrian obtained the Data Science Orientation and What is Data Science? certifications from Coursera Course Certificates. Lastly, they received the Google Analytics certification from Google in 2018.