Patricia González

Account Lead at Global Perspectives

Patricia González began their work experience as a Sales Associate at Harrods in June 2018. Patricia later took on the role of Assistant Manager in April 2019 and held this position until February 2020. In June 2020, Patricia joined Global Perspectives as a Project Manager, and they were promoted to the role of Senior Project Manager in June 2021. As of November 2023, they serve as an Account Lead at Global Perspectives, an IQVIA business.

Patricia González completed their Master of Business Administration (MBA) degree in Business Administration and Management from EAE Business School in 2024. Prior to this, they earned their Bachelor's degree in Communication from Universidad Internacional de La Rioja (UNIR) in 2017, specializing in Media Studies.

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Global Perspectives

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Global Perspectives, an IQVIA business, specialize in engaging large numbers of hard-to-reach patients, healthcare professionals and payers to take part in scientific studies. We tailor our engagement strategy for each and every study so that we can maximize feasibility in the most cost efficient way. Global Perspectives were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment. The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down. Online panels Clinician referrals Patient Associations Social Media advertising Recruiter proprietary databases Traditional advertising Global Perspectives recruit patients for small qualititative projects as well as for large online samples. We recruit large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.


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