Global Perspectives
Paula Lacasa is an experienced professional in human resources and operations, currently working as a Strategy & Operations Manager and Human Resources Business Partner at IQVIA since September 2021. Previously, Paula served as an EMEA Compensation Advisor at DuPont from August 2019 to September 2021. Prior roles include Regional Learning & Development Manager and Regional HR Coordinator at Morgans Hotel Group, as well as Learning & Development Officer at Melia Hotels International. Paula started their career as a Human Resources Officer at the Port Authority and worked briefly as a Recruitment Consultant. Educational qualifications include a Master of Business Administration in Human Resources Management from FENA Business School, a Master's degree in Human Resources Management (CIPD) from The University of Manchester, and a Bachelor's degree in Labor Relations and Human Resources from Universidad de Oviedo.
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Global Perspectives
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Global Perspectives, an IQVIA business, specialize in engaging large numbers of hard-to-reach patients, healthcare professionals and payers to take part in scientific studies. We tailor our engagement strategy for each and every study so that we can maximize feasibility in the most cost efficient way. Global Perspectives were founded in 2009 and since then have completed 100s of projects across more than 50 countries around the world. Global Perspectives combine a central project management team with more than 100 local experts in each country to ensure that the correct recruitment strategy is used in each market according to the cultural and regulatory environment. The patient recruitment methodology is tailored to each individual study and will normally use a combination of the following recruitment techniques. The key is to use the more efficient strategy in order to maximise feasibility and keep costs down. Online panels Clinician referrals Patient Associations Social Media advertising Recruiter proprietary databases Traditional advertising Global Perspectives recruit patients for small qualititative projects as well as for large online samples. We recruit large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct recruitment strategy that will be the most efficient approach depending on the methodology and market.