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Barbara Ramirez

Digital Marketing Manager at Global Smart Business

Barbara Ramirez has worked in the digital marketing and public relations field since 2014. Barbara began their career as an Accountant and Marketing Intern at Blinc Inc., where they critiqued the company's depreciated fixed assets/product inventory and book keeping, obtained analytical/excel skills and operated workflow reports, and observed the CEO as their mentor to retain a new perspective on the business sales and the marketing field. Barbara then worked as a Marketing Assistant at For The Table Hospitality, where they gained insight over the blend and impact of marketing and operations, assisted in event management, and strategized initiatives to launching marketing campaigns on social platforms & brand awareness events. In 2015, Ramirez became a Marketing and Public Relations Associate at Pretty Vulgar Cosmetics, where they managed social media platforms and brand reputation, generated, edited, published and shared daily content, blogs, and press releases to build brand awareness, and optimized brand awareness tactics within several digital platforms. From 2018 to 2020, Ramirez worked as a Digital Marketing Senior Account Coordinator at Cendyn, a Digital Marketing Manager at GLOBAL SMART BUSINESS, and an Account Executive, Digital Media at Royal Caribbean Cruises Ltd. In their roles, they shaped the user experience closely with the web and marketing teams, produced display banners, paid social media and online video traffic workbooks, managed client needs, developed strategies, created reports, and executed optimizations across various digital channels.

Barbara Ramirez has an education history that includes a Bachelor of Science (BS) in Marketing and Management from Florida State University, which they obtained between 2014 and 2018. Barbara also obtained a Minor in Communication and Media Studies from Florida State University between 2016 and 2018. Additionally, they have obtained certifications in Graphic Design from Shaw Academy in February 2018, Adwords from Google in September 2019, and Advanced Google Analytics from Google in August 2019.

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