Global Wellness Institute
Cassandra Cavanah is a seasoned professional in marketing communications and public relations, currently operating as the Owner of Cavanah Communications since November 2013, where high-level writing and research projects are central to the consultancy. Since January 2014, Cassandra has also served as the Editor for the "Guide to Hydrothermal Spa & Wellness Development Standards" at the Global Wellness Institute, contributing to its third edition. Previously, as Executive Director of SpaFinder Europe from January 2006 to August 2013, Cassandra led efforts for the UK subsidiary of SpaFinder Wellness, Inc. Cassandra's career also includes significant roles such as Managing Partner at mWEBB Communications, Partner at Fizz Communications, Account Director at rbi creative, and Executive Editor at PC Laptop Magazine. Possessing a Bachelor of Arts in English from UCLA, Cassandra brings a rich background in managing marketing services and campaigns across diverse industries.
Global Wellness Institute
The Global Wellness Institute (GWI) is a 501(c)(3) nonprofit organization with a mission to empower wellness worldwide by educating public and private sectors about preventative health and wellness. GWI’s research, programs and initiatives have been instrumental in the growth of the $5.6 trillion wellness economy—and in uniting health and wellness industries. Through its five pillars— Research, Initiatives, Geography of Wellness, Wellness Evidence and The Wellness Moonshot—the GWI informs and connects key stakeholders capable of impacting the overall wellbeing of our planet and its citizens. The GWI makes all of its valuable information and resources available at no cost, which allows anyone, anywhere, access.