Global Telesourcing
Riyad joined Global Telesourcing in 2014, bringing to his role as more than 30 years of experience in finance and management. A CPA and Chartered Accountant, Riyad has a comprehensive background that extends beyond financial planning, reporting, treasury and tax specialties to include business operations, project management, client relations and strategic planning.
A highly experienced executive, Riyad previously served as COO/CFO at Omnicom’s Star Marketing, a group of ten digital and direct marketing agencies; COO/CFO of MMG, a health care marketing agency; and COO/CFO of Optima Direct, a telemarketing agency.
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Global Telesourcing
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Customer experience is the measure by which today’s brands are judged, and expectations are high. In most domestic markets, it’s difficult and expensive to scale high-quality customer contact solutions. Offshoring is an option, but language, accent and cultural disconnects can undermine customer relationships.